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The seventh annual Texas M A S conference
returned to its roots at the Four Seasons

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Resort and Spa Here's

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a look at how this groundbreaking group got
its start and the impact that it's had

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on the Texas wine industry. A good meal
and good wine is one of life's simple

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pleasures but a great new
rate wine that takes

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a little know how the Texas so many ways
conference now in its seventh year was

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created to help hospitality professionals
take their skills to the next level this

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is the only event of its kind in the
country drew Hendricks is one of the

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co-founders of take the serious conference
or tech center as its now I know it

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started back I'm buying two good ideas and
you want to do a competition James had

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a great idea for

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a little wine and spirits we didn't kind
of like Aspen Food and Wine was but they

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both had

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a particular audience in mind invite
beverage professionals more than general

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public really geared towards beverage
professionals the goal was to elevate the

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level of excellence in the wind industry
by providing education and support to

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those professionals the whole group with
that and I agree with him so we kind of

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combined that idea into what is today
Texas we run a Texas best only

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a competition during

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a conference behind the scenes and then
we have two days of seminars expanded

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actually this this year two
or three days or so much.

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Since its inception the conference has had

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a measurable impact on the
state wine industry we've seen

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a very large lift in the wine business
here in Texas and quality and quantity of

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education and also quality of salt and we
had four Masters always at the first one

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there was only one masters only in the
state of Texas but now there are six wine

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professionals who have achieved the status
of master so me so we've we've added

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almost

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a new masters only here the conference
continues to raise the bar this year they

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added a media and technology day we did
social media bootcamp in the morning

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a blogging some are in the
afternoon and then we did

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a traditional media panel over in the later
afternoon. And that was really to give

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some ways or anybody in the end astray
an idea of how to use these tools more

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effectively but along with making the most
of the new they continue to honor the

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traditions that surround making understanding
and celebrating line all of the beat

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the. Was now set. Well
we want to show them

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different wines from around the world and
we want to show them what we think are

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cutting edge wines Well maybe classics
that they may not consider all the time

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that's the takeaway message from the
conference and it's making the difference in

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what's being served in restaurants and
homes around the state branch out and try

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something different you might find a
new and interesting great variety or

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a new and interesting place in the world
or style of wine that you did not know

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existed and if you don't if you don't
branch out and try you just never have the

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opportunity to do that and possibly discover
something that's going to enrich your

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life even more this is Kathy Whiteman
reporting to learn more about the tech som

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visit the website X S O dot com.